Innercise
The leading app for Wellness & Business Coaching, with over 1.1K Review on the Apple AppStore
User Research
Design systems
UX & UI design
Context
Innercise is an exceptional app for those seeking to elevate their existence. Innercise has simplified intricate neuroscience theories, presenting them in a manner that's not only comprehensible - but more importantly, effortlessly applicable.
Design Outcome
Innercise app became the top Health & Mindset app on the iOS App Store. For more details, see the bottom of the case study.
My Role
Tools
Responsibility
Design Leadership: Led the full design process from conception to handoff.
Research & Testing: Conducted FGDs, A/B Testing, and Usability Testing.
Product Strategy: Conducted deep competitive analysis to identify market gaps, created wireframes and sketches to refine the app.
Stakeholder Collaboration: Managed expectations across teams.
Business Opportunity
The global business coaching and meditation industry presents a vast, untapped opportunity for the new generation of business owners. Here’s a snapshot of the market size:
Market Size
Business Coaching Industry: As of 2023, the global business coaching market is valued at approximately $15.2 billion.
Meditation Industry: In 2023, the global meditation market is valued at approximately $7.41 billion.
Growth Potential
Business Coaching Industry: The industry is projected to expand at an annual rate of 5.5% from 2020 to 2027, potentially reaching $20.9 billion by 2030.
Meditation Industry: The market is expected to reach $28.80 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 18.5% during the forecast period from 2024 to 2031.
Problem Statement
Facing problem
Survey Insights
While they had experience with various types of meditation, they were specifically seeking business-oriented meditation techniques to enhance brain energy and focus.
Our target audience expressed a strong interest in business coaching.
A significant number of users indicated a preference for weekly sessions where they could learn business growth strategies while practicing meditation.
Additionally, they were looking for more affordable business coaching options, as current business coaching services are often perceived as expensive.
Competitive Analysis
We conducted an in-depth competitive analysis, evaluating over 18 competing apps to ensure our product stands out. We analyzed UI, UX, core features, and design flow, identifying strengths, weaknesses, and opportunities. This research helped us align with industry standards, leverage emerging trends, and make design decisions that enhance usability and engagement.
User Flows
After completing the competitive analysis, I personally started with the user flows. Our CMO, engineers, & CEO made a user flow before I was involved with the project. And our old onboarding user flow was terrible. It couldn't compete with the market because it didn't consider human behavior at all. So, after I finished my competitive analysis, I took matters into my own hands and came up with a new onboarding user flow.
Old User Flow
In the old user flow, we were forcing users to pay before they could experience the app's value. Research shows this approach often leads to abandonment. Users need to fall in love with your app before making commitments. Consider these improved approaches
New Optimized User Flow
As shown in the user flow below, I optimized it using user behavior principles. Forcing users to sign in before experiencing any value often leads to abandonment. Instead, it’s more effective to let them explore and engage with the product before asking for a commitment.
To further enhance user adoption, I introduced a 7-day trial with full premium access—no credit card required. This allows users to experience the product’s full value before making a decision. By giving them the opportunity to enjoy the app without barriers, we create a stronger connection and increase the likelihood of long-term retention.
Wireframes
After an extensive and meticulous process and countless brainstorming sessions with the CEO, CTO, PR, and Dev teams, deep research, and strategic discussions. We finally reached a well-defined direction. With clarity and alignment across all stakeholders, we transitioned into the wireframing phase, transforming our insights and ideas into a structured foundation for the product’s design and user experience.
Design Explorations
After conducting extensive user research and creating wireframes, we began our design explorations and iterations. We designed hundreds of screens and dedicated countless hours to finding the best possible design—one that not only resonates with users but also represents our business effectively.
Final Design
After an extensive and meticulous process and countless brainstorming sessions with the CEO, CTO, PR, and Dev teams, deep research, and strategic discussions. We finally reached a well-defined direction. With clarity and alignment across all stakeholders, we transitioned into the wireframing phase, transforming our insights and ideas into a structured foundation for the product’s design and user experience.
DESIGN OUTCOME
In just 180 days, the Innercise™ MVP evolved from concept to QA, with both in-house and external testing. Within a year of its launch, it became the top Health & Mindset App on the iOS App Store. For more details, see the bottom of the case study.
Great team members make for an exceptional working experience!
I want MD to KNOW how proud I am of his increasing attention to detail, communication with the team and dedication to delivering perfection in design. I want MD to KNOW that I appreciate him tremendously for his hard work into the late hours of the morning and am so excited to see how he his career will continue to expand and flourish at NeuroGym
John Assaraf
CEO, NeuroGym
Credits
Services
Research
Experience Design
Interface Design
Design Sytem
Tools
Figma
Typefrom
Asana
Zeplin
Slack
team
Project Lead
Jack Borie
Design Lead
Md Eftakher (me)
Design
Md Eftakher (me)
Jh Probas
Audio Design
Carlos
Development
Inhouse
Writing
Matt Duffet
